Customers tend to perceive businesses with localized domains such as .SG as more Trustable since there are restrictions for registrations of Country-Level Domains, i.e. registrant’s NRIC and Company Registration Number are required during registrations of Singapore Domains. Using Country-level enables local companies to grow their brands quicker. Most companies expand in their own countries first to gain sufficient exposure before reaching out to the global market. In terms of SEO, your business has added advantage if it owns a country-level domain. It is more likely that your domain will appear more with extensions such as .COM.SG/.SG compared to more universal domains such as .COM.