Importance of SERP

For most marketers, the most well-known jargon used is SERP. It stands for Search Engine Results Page, which generates a list of websites through a search engine from the response of a query (keywords entered). In addition, domain names do play a major role in SERP as it reflects on what the user is looking for.

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 There are 3 major types pf content:

Organic SERP Listing: To get indexed ‘naturally’ in the listing, you’ll have to effectively ‘score well’ through the Google’s algorithm test. It basically means that your website must have quality content and the information must be relevant to the queries.

Paid SERP Listing: These are paid advertisements or sponsored links. Normally, you’ll have to secure and manage the maximum CPC bids so that the position and rate of your ads will be shown on the site more regularly.

User’s Queries: This will be the search box in which users key in their queries, mostly keywords related to what they are looking for.

 

Case Study:

Some users find that most Blogs such as Blogpost, WordPress, etc will not maintain high rankings as they believe they are third party hosted blogs. Well, it’s not entirely true. One commonly known factor is the Quality of the Content, which most users of Blogs with low ranking normally do not realize. Low Quality Content — such as repetitive content or direct imitation of other writers’ content — will result in redundancy, and Google will be able to track it. Do concentrate on focused keywords and have original content so that you’ll be able to maintain Quality SERP.